Do you know that many Nigerians are fast getting hooked on Action Bitters?
The interesting thing about it is that it is not only a male affair…CONTINUE FULL READING>>>>>
Even woman are equally hooked on it. Many of them have Sachets of Action Bitters in their bags and they take it from time to time. In a country where traditional remedies and daily hustle intertwine seamlessly, one product has quietly woven itself into the routines of Nigerians, Action Bitters. Whether tucked into a wallet-sized sachet, sold in a small plastic bottle, or poured from the classic large bottle, Action Bitters has found its way into garages, bus parks, kiosks, market stalls, and even lounges and nightclubs.
From Agege to Ikeja, Oshodi to Surulere, the drink has become more than a herbal tonic. To many, it is a statement, a belief system, a reliable fix, a natural doctor, a performance enhancer, and a trusted companion in hard times.
Action Bitters was introduced into the Nigerian market around 2014 and quickly gained attention for its simple packaging, grassroots marketing, and bold health claims. Contrary to what many believe, the product is not locally made. It is manufactured in Ghana, where it was originally developed as a herbal blend for internal detox, body cleansing, and digestive support. Imported and distributed by select Nigerian companies, Action Bitters entered at a time when many Nigerians were embracing a return to herbal remedies amid rising distrust in pharmaceuticals and agbo of unknown origins.
It entered a highly competitive market. From the widely popular Alomo Bitters to local agbo Jedi mixtures, Orijin Bitters, Goko Cleanser, Yoyo Bitters, and other unregistered concoctions, the bitters market was already crowded. But Action Bitters carved out a special place for itself. Its appeal grew quickly, thanks to street accessibility, a pocket-friendly sachet, and a growing reputation not just for cleansing but also for sexual performance.
Ask a regular consumer why they take it, and you’ll hear a mixture of reasons, body flushing, improved libido, relief from pile, bloating, menstrual discomfort, malaria symptoms, and even stress. At her roadside kiosk in Agege, Mama Ifeoma, a well-known seller of snacks, drinks, and sachets, doesn’t mince words.
“Na Action dey feed me and my children now. Once day break, dem dey rush am. Driver go buy, agbero go buy, even fine babe wey dey waka pass go collect one. Dem say e dey clean body and e dey give energy,” she says confidently. When asked why it’s so popular, she grins, “Some talk say e dey strong for bed mata too. Say if you wan last well, just take am before your babe reach house.”
While bitters have always been linked with digestion and body cleansing, many young men in Agege and Ikeja insist that Action Bitters does far more than that. “I don try other bitters, but na Action dey deliver,” says Kenny, a phone accessories vendor at Computer Village, Ikeja. “Before you meet woman, you take one sachet with water. You go sabi say you dey alive. E dey make body hot, blood go dey move.”
In Agege, Rugged, a danfo driver, echoes the same confidence. “All of us wey dey road, we know say e no be ordinary bitters. Na correct booster. If I take am for night, I dey sure say I go wake up with energy. And if I dey with woman, e dey help make the show complete.”
Interestingly, Action Bitters is not just a street drink. It has also made its way into the creative and media industry. Mr. Perfect, a well-known cameraman in Lagos, speaks of it with excitement. “I love that sachet, no cap. If I get wedding or show to cover, I carry like two. If I take one before I start, I go dey focused, sharp, and ready. E dey motivate me. Na like fuel for my hustle,” he says with a smile. “Sometimes, it’s not even just about physical strength. E dey help my brain calm down. I dey reason more, I dey shoot steady.”
Even in the professional media space, people are catching on. Mr. Sunday, a respected media personality, offers his thoughts. “I take it primarily for detox and digestion. Two sachets with water before bed, and I wake up, use the toilet, it pushes everything from body out because I do start feeling aligned internally. I’ve heard the talk about it being a bedroom enhancer, but for me, it’s about wellness. It helps me manage long shows and stressful days. I think that’s where the real value is,” he said.
One of the biggest factors behind Action Bitters’ success is the way it meets people at their level. Most bitters come only in glass bottles that sell for N500 to N1500, but Action introduced the N100 sachet which is now N200, making it accessible to everyone, no matter their income. The plastic bottle serves moderate users, while the big bottle suits club goers and loyal drinkers.
Chuka, a beverage distributor in Ikeja, shared his view. “The sachet na the game changer. People fit buy even if dem no hold plenty money. It dey move for club, bus park, shop, everywhere. That na why Action carry first now.”
Like many bitters, Action is made from a blend of traditional herbs, roots, and extracts such as bitter leaf, clove, ginger, and other natural cleansers. Consumers say it reduces bloating, clears the stomach, eases menstrual cramps, cures pile, and even helps with appetite and sleep. Some even claim it helps flush out infections and revive internal energy.
But despite the testimonies, medical professionals have warned against excessive use. Dr. Emmanuel Ajayi, a physician based in Surulere, says the risks are real. “While herbal bitters can help with digestion and detox, overuse is harmful. We’ve seen patients come in with liver stress, hormonal imbalance, even ulcers. Some people are drinking it like water. That’s dangerous. These things are still medicine.”
Still, many Nigerians believe the benefits outweigh the risks. They trust nature, and they trust results. In a bitters market with over 30 competing brands, Action Bitters stands tall because of its deep connection with the streets, its affordability, and its crossover appeal. From the roadside to nightclubs, from agberos to media men, Action Bitters has become a daily companion.
For some, it’s about stamina. For others, it’s about healing. And for many, it’s about belief, belief in roots, in herbs, and in hustle. As Rugged simply puts it, “If you wan ginger, na Action you go carry. Other ones just dey follow back,” he concluded…CONTINUE FULL READING>>>>>
